Jane Power


Jane Power
CEW Member

Chief Marketing & Customer Experience Officer
Bupa ANZ Group Pty Limited

Jane Power became Bupa ANZ Group’s (Bupa) Chief Marketing & Customer Experience Officer for Australia and New Zealand in January 2017. She previously served as Director of Brand and Health & Care Marketing where she guided Bupa's brand strategy and helped reposition the company from an insurer to a broad health and care company. She is also Bupa's key global brand lead, helping all of the company’s markets expand their brand presence.

Jane joined Bupa in 2013 from Suncorp Group where she held roles including Executive Manager of Direct Life and Executive Manager of Wealth Management and Direct Risk. She was Head of Product and Marketing at Asteron, prior to its merger with Suncorp. Jane also spent five years at MLC working across a range of roles including platform distribution.

Launching one of the first shopping ‘loyalty cards’ at Westfield unlocked a passion for loyalty marketing which led Jane’s career to financial services across CBA, NAB/MLC and the Suncorp Group.

Jane holds an MBA from Queensland University of Technology.

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