Maxine Horne


Maxine Horne
CEW Member

Vita Group Limited

Maxine Horne is CEO and Founder of the publicly-listed Vita Group, Australia’s largest independent technology business, with over 1,500 employees, a national footprint, and an annual revenue in excess of $600 million.

Maxine has significant global experience in telecommunications and technology and has been at the forefront of the digital revolution for the past 20 years, creating strategic alliances with industry leaders such as Telstra.

In 1995 Maxine established Fone Zone, one of Australia's first mobile retailers, and rapidly grew the business from a single Gold Coast shop to a national publicly-listed company. After its 2005 ASX listing, Vita Group became one of the fastest-growing companies in Australia and was ranked in BRW's Fast 100 over four consecutive years.

A true entrepreneur, Maxine has won a number of business awards, including the 2005 President's Award at the NSW Australian Retail Association Awards for Excellence, the 2006 QBR Business Woman of the Year, and the 2014 EY Entrepreneur of the Year Award (Northern Region).

Vita Group has also been recognised in the industry through many awards including Telstra National Dealer of the Year, Best Communications Retailer, Innovation in Retail and Training, Medium Business of the Year and Excellence in Customer Service award.

Maxine is a vocal advocate for women in business, and places a strong emphasis on providing female employees with development and support opportunities, as well as providing leading-edge training and development for all employees in how to provide a superior customer experience.

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