Simone Carroll


Simone Carroll
CEW Member

Executive General Manager, Digital, Marketing, People & Culture
Vicinity Centres

Simone Carroll joined Vicinity Centres, an ASX50 company, in 2015 and has over 20 years of experience in business transformation, with a strong commercial background that spans human resources, marketing and commercial strategy, as well as digital production development and data analytics.

Simone currently leads Digital Strategy and Product, Data Science, Marketing and HR. Prior to her role with Vicinity, Simone held executive leadership roles in operational and strategic HR with market leaders in the electricity, FMCG, advertising/media and health insurance industries.

Since 2005, she has worked predominantly with leading online companies in Europe and Australia where she led the HR functions in growth environments.

Most recently Simone was Executive General Manager People and Marketing Director at digital advertising company REA Group where, in 2013, she was recognised as Australian HR Director of the Year. Simone is currently a member of the Property Industry Foundation Board.

She holds a Bachelor of Business, HR Management & Industrial Relations from Charles Sturt University. Simone has been instrumental in the development of Vicinity's 'reimagine' strategy which focuses on the company’s customer and transformation journey. She has also been the architect behind Vicinity’s #sheimagines diversity program, which is a platform for women in the organisation to share their personal story and inspire others.

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