Better Together

3 in 4 AUSTRALIAN MEN SUPPORT GENDER EQUALITY,BUT MOST OF THEM DON’T ADVANCE IT

Bain & Company and Chief Executive Women’s seventh report on gender parity in Australia examines which men are taking action and why others may not.

In the workplace, while most men (76 percent) are gender equality supporters, few (17%) prioritise taking action. This is the key finding from Bain & Company and Chief Executive Women’s (CEW) seventh Australia gender parity report, Better Together: Increasing Male Engagement in Gender Equality Efforts in Australia.

Bain & Company and CEW surveyed almost 2,000 Australians across more than 14 industries to understand the current levels of male engagement with gender equality initiatives, the most effective motivators to increase it and the barriers preventing uptake.

Better Together: Increasing Male Engagement in Gender Equality Efforts in Australia identifies key actions that can help increase male engagement on gender equality issues:

Make it personal: Highlight the benefits of equal opportunities for both men and women where having a balanced career can include equal sharing in family responsibilities. Appealing personally to male relatives, colleagues and friends to get more engaged can also be powerful.

Make it easy: Use existing processes to further improve male engagement (e.g. a more balanced mentor-mentee mix, unconscious bias mitigation built into people processes). Engage men to co-drive programs, encourage them to be actively involved in equality initiatives and create a safe space to increase mutual understanding.

Make it effective: Through monitoring organisational performance and celebrating progress demonstrate the business case for change for your specific organisation