BACKLASH & BUY-IN

Backlash & Buy-In: Responding to the Challenges in Achieving Equality has been developed to help leaders better understand and respond to resistance to gender equality strategies that might arise in their organisations.

As with any major change, individual attitudes to diversity initiatives differ. There are those who understand the need for change, embrace it as an opportunity, and are committed to building inclusive and meritocratic workplaces. At the other end of the spectrum, some may perceive gender equality strategies as a zero-sum game where there are ‘winners’ and ‘losers’.

The report, a collaboration between Chief Executive Women and Male Champions of Change, identifies underlying drivers of resistance, describes how resistance may manifest and explains what leaders can do to address resistance and advance gender equality.