Anna Croft

Anna Croft is a strategic and commercially driven executive with over 25 years of experience leading business transformation, commercial strategy, and cultural change across globally recognized retail brands. As Chief Commercial and Sustainability Officer at Coles Group, Anna is responsible for shaping the customer offer, driving customer-led innovation, strengthening sourcing partnerships, and delivering financial performance, all while leading the Coles Group sustainability agenda to ensure long-term business success in a competitive and evolving market. Anna has a proven track record of navigating complex retail environments, delivering multi-year transformation programs that strengthen supply chains, optimise commercial operations, and enhance customer experience. As Chief Operating Officer at MECCA, she played a pivotal role in scaling the business, driving accelerated sales growth, and expanding market share. Her expertise spans merchandise, supply chain, marketing, store development, corporate affairs, sustainability, and enterprise-wide change management. A values-driven leader, Anna is passionate about building high-performing, engaged teams and fostering a culture of accountability, innovation, and collaboration. She is a champion of female leadership and talent development, actively mentoring and empowering the next generation of retail and business leaders. A strong advocate for sustainable business practices, Anna embeds environmental, social, and governance (ESG) priorities into core commercial decision-making, ensuring businesses are both profitable and purpose-led. With extensive experience across both corporate and entrepreneurial retail businesses, Anna is committed to driving long-term, sustainable commercial success and cultural transformation in an ever-evolving retail landscape.